Published in The Coaster (Asbury Park, NJ) and The Link (Long Branch, NJ), April 11, 2019
As manager for Asbury Park’s resident punk rock exponents The Bouncing Souls — and at the area turntables under the alias DJ Values — Dean “DJ” Bornschein“spent most of my twenties not really growing up,” by his own admission; confessing in this space last year that “I became an adult in my thirties, when I got a cat.”
More than just a passing cat fancy, that sincere interest in the domesticated feline species led Bornschein to establish a home-based, not-for-profit cat rescue service that specialized in matching hard-to-place cats with new forever-homes through social media — and, in 2017, to found New Jersey’s first full-fledged “cat cafe” under the Catsbury Park name.
Located at 708 Cookman Avenue in Asbury Park, and open every day but Tuesday, the storefront adoption center allows visitors to meet and mingle by appointment with an ever-changing collection of resident cats (all oat least one year old, vaccinated, spayed/neutered, and ID-chipped); obtained from the Monmouth County SPCA and other reputable rescue sources. The cafe part allows patrons to enjoy local-vendor desserts, teas or coffees in a sit-down setting, with in-house gift shop “meow-merch” items also going toward the funding of the adoption center.
All very well and fine, and welcome even in the passionately pooch-friendly seaside city that brought you the Doggy Yappy Hour. But with platforms like YouTube, Facebook and Instagram having made international celebrities of various photogenic felines, those once-humble housecats began to transition from hairball-hocking homebodies, to household names in the big world beyond. Hence, the need for Bornschein and his Catsbury crew to organize the Catsbury Park Convention, the inaugural edition of which commandeered Convention Halland the Paramount Theater— an area where not so very long ago a community of feral felines made its home beneath the former Howard Johnson’s — in early April of 2018.
Going up this Saturday and Sunday, April 13 and 14 — and augmented by various ancillary events and afterparties at locations around AP — the second annual Convention promises to bring thousands of cat lovers to town, in addition to nationally noted animal advocates, felinephile entertainers, and of course a furry firmament of stellar celebri-cats.