Scenes from the Asbury Park Promenade of Mermaids include (clockwise from top left): 2017 crowned King Brett Colby of Asbury Park with royal entourage; special “mer-guests” Merman Christian and The Harlem Mermaid; event founder Jenn Mehmaid (at far right) leading the procession; catching rays on a boardwalk bench; the Gypsy Funk Squad in action (photos by Mermaid Studio).
Published in The Coaster, Asbury Park NJ, June 28 2018
When you’re a kid, mermaids are something beautiful and exotic,” says Jennifer Mehm, the Shore area native whose self-professed inability to outgrow a lifelong fascination with those fabled finny folk of the sea has seen her find her calling as the founder, the face, and the fervent ringmistress of the Asbury Park Promenade of Mermaids, the open-air event that returns to the city’s boardwalk on Saturday afternoon, June 30.
Speaking during a break from her perfectly normal (and not terribly exotic) surface-world career as anexecutive assistant, the Asbury area resident known as “Jenn Mehmaid” explains that “the appeal probably has more to do with not fitting in…a sense of living life between two worlds, a celebration of freedom.”
Scheduled to set sail shortly after 2 p.m., the colorful procession of costumed mermaids and mermen (and pirates, and seahorses, and shellfish, and jellies) takes to dry land for its fourth annual edition, as a celebration both of our city’s seaside heritage and its welcoming spirit of diversity and community. Repositioned this year to the end of June from its previous perch in August, the event is a relatively recent addition to the yearly slate of outdoor concerts, carnivals, parades, foodfests, and fundraisers on and near the Asbury waterfront — although, as Jenn correctly points out, it’s a happening that’s perfectly in sync with the spirit of summers past.