FIFTH ANNUAL PROMENADE’S A DAY TO MERM-EMBER

Jenn Mehmaid is front and center at last year’s Asbury Park Promenade of Mermaids, the family-fin event that returns to dry land this Saturday, June 29. (Photos by Mermaid Studio)

Published in The Coaster (Asbury Park, NJ) and The Link (Long Branch, NJ), June 27, 2019

As Jennifer Mehm tells it, she was living far from Atlantis — and thousands of miles from her native Jersey Shore — when she got the notion of bringing her lifelong love of “Mermanity” to finny fruition on the streets of her then-hometown of Sacramento.

“That first year was more like a flash mob than a formal event, because the town wouldn’t give us a permit,” she says of the California city’s Promenade of Mermaids for which she served as founder (or flounder?). “Then all of these people started showing up…and now here they are, in their ninth year, with a big annual happening!”

Upon returning to the Asbury Park area a few years later, the woman known from coast to coast as “Jenn Mehmaid” also returned to her original vision of a fun and family-friendly outdoor event; one that would fold her passion for those “beautiful and exotic” legendary denizens of the deep into a celebration of our seaside setting, in all its colorful diversity and inclusive spirit.

Thus was born the Asbury Park Promenade of Mermaids, an event that’s become a summertime staple since its first inquisitive incursion onto dry land in 2015 — as well as a worthy companion to the generations of grand Baby Parades, elegant Easter Parades, and world-record Zombie Walks that have made the herringboned hardwoods of the famous boardwalk the place to be for walkers, marchers, runners, strollers and rollers of all ages, shapes, sizes, and stages of decomposition.

When the Promenade assembles for its fifth annual edition this Saturday afternoon, June 29, it will boast its signature mix of marching mer-people (and pirates, and sea creatures, and shorebirds) with eclectic music, exotic dancers, unique handcrafted merch, and literal basket-loads of fabulous prizes, courtesy of some of the greater Asbury area’s favorite purveyors of goods and services. It will maintain the vibe with a series of post-Prom meet ‘n greets, special film screenings, and “happy hangover” pool parties — and it will also take things to the next sea-level, when it sets up its base of operations for the first time across from the Convention Hall complex, on the spacious expanse of Bradley Park. It’s there, under the quizzically stony gaze of Founder Bradley, that attendees will find the event’s Registration Tent, where prospective promenaders can sign up to walk the boards between the hours of 12 and 2 pm (while there’s no charge to participate in the march, a $10 registration fee qualifies entrants to compete for the prize packages in various adult, child, and group costume categories).

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