THE TIDE IS HI, AND THE TIME FOR TIKI SOUNDS IS NIGH

L-R; The 5-6-7-8s bring the Woo-Hoo sings…Eddie Angel spreads his wings (in The Neanderthals, plus his Guitar Project),…and Deke Dickerson puts some torchy twang on the strings, as the re-imagined HI-TIDE SUMMER HOLIDAY brings the coast’s biggest celebration of surf/ tiki/ retro culture back to Asbury Park on August 16-18.

Published in The Coaster (Asbury Park, NJ) and The Link (Long Branch, NJ), August 1, 2019

When the stars aligned, and all the elements were in place — as they were on a memorable afternoon and evening in August of 2017 — few summertime events made better use of their seaside setting than the Asbury Park Surf Music Festival. Parked on the Anchor’s Bend bar’s beachtop bandstand just off the good ship Convention Hall; the Atlantic waves at its back and the panoramic scene alight with passing ships, planes, drones and various heavenly bodies, the East Coast’s largest ever such gathering was a cool communal cocktail with a vibe that was both ambitiously international in scope, and as intimate as the most relaxing lantern-lit patio party.

Even when the elements didn’t completely get their act together — as in 2018, when excessive heat and threatened storms forced an indoor relocation to the ConHall floor — the AP Surf Music Fest still stood tall as the region’s only event of its kind; a celebration of a burgeoning worldwide instrumental music scene (and of the retro-rocketing “tiki” culture that tags along for the ride) that proved the Jersey Shore could compete with the likes of this week’s Tiki Oasis confab in San Diego. And, perhaps most impressive of all, the whole thing was the briny brainchild of two young visionaries named Magdalena O’Connell and Vincent Minervino.

For its sixth annual edition, the Festival returns under a new name — The Hi-Tide Summer Holiday, a nod both to the Hi-Tide Recordings mini-empire founded by the Freehold-based couple, as well as to the thematic expansions and logistical changes in store for the slate of happenings that kicks off with an afternoon Meet-Up at the Bend next Friday, August 16.

Speaking between turntable spins at The Wonder Bar — where he, Magdalena and colleague “DJ Devil Bat” preside over a deck-top Tiki Tuesdays series in August — “DJ Hi-Tide” allows that “we picked up a few learns from last year…one of them is the fact that you plan all year round, but you never control the weather!”

“Another factor is that the boardwalk and the beach have gotten really popular in recent years,” Minervino continues, adding that “it’s understandable why they wouldn’t want to block out an area of the beach for a ticketed event.”
With the additional caveat that the old festival format “was just a very long day…for us, the bands, and the audience,” Vinnie Minnie ‘n Mags re-imagined the old family recipe as a weekend-long affair “broken up into smaller events, spread out over a couple of evenings,” and centered largely around the various concert stages, rooftop spaces, lobby-level lounges and poolside patios of the Asbury Hotel and Asbury Lanes complex. Also on tap are late-nite record hops, scholarly seminars, and mixology demos at such “satellite” locales as Anchor’s Bend and downtown’s Little Buddy Hideaway — and while surf in all its reverb-drenched glory remains the active ingredient in the potent cocktail (thanks to the participation of 30-year veterans The Insect Surfers, SoCal’s Jason Lee & the R.I.P.tides, and Impala out of Memphis), the menu also boasts the retro-rootsrock ravings of Missouri’s Deke Dickerson and Canada’s Bloodshot Bill; the lilting luau tones of Philly’s Slowey & the Boats; the rockabilly exotica of California’s Hula Girls, and not one but two great all-female bands from Japan: The 5-6-7-8’s (famed for their appearance in Quentin Tarantino’s Kill Bill Vol. 1) and Lulufin the Woo Hoo.

“By expanding beyond just strictly surf, we’re tapping into a wider fanbase,” explains Magdalena, who devotes herself full-time these days to the management of the couple’s fast-growing record label (in addition to their previously established Big Slick Pomade line of hair products). “It’s gonna be quirky and fun.”

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